Sumanth Manjunath/ Digital Strategy & Transformation
Platforms · SEO & Growth · Process & Governance · AI & Adoption · Brand
I bring structure to complex business and digital problems.
Strategies, systems and improvement roadmaps across digital platforms, SEO and growth, process and governance, AI-enabled tools, and brand and communications.
Currently at Jindal Aluminium, where my remit grew from brand and communications into digital platforms, operations and governance across the group's four entities.
How I work
I move from evidence to structure: understand the problem, build the system that addresses it, then put the measurement and review loop in place so it keeps improving.
- 01 · Diagnose
Frame the problem
Start with the business problem, the evidence and the constraints. Audit what exists, then reduce a complex situation to the few decisions that matter.
Understand the problem→Audit current state→Find structural gaps→Prioritise - 02 · Build
Make the structure
Turn the diagnosis into a strategy, framework, roadmap or operating model. Then coordinate the people, vendors and teams who implement it.
Strategy→Framework / system→Workflow→Coordinate implementation - 03 · Improve
Close the loop
Define what evidence would show a change, keep the information current, and build the review mechanism so the system improves after launch.
Measure outcomes→Review→Govern→Refine
Selected work
Six cases, each starting from a business problem. Four highlights first, with the evidence up front.
Also in the portfolio
Operating systems
When a process was missing, I built the structure for it. Trackers, operating models and governance turn scattered work into something people can follow and check.
Status labels: Built · Validated · Specified · Framework · Roadmap · Coordinated · Measured.
Audit OS
Audit Operating System
Audit complexity turned into a traceable control centre for IDRs, evidence, submissions, queries, observations, risks and actions. Used to coordinate the Deloitte internal audit evidence process.
Deloitte audit: final stage · formal closure pending
Control structure7 stages
- IDR
- Evidence
- Submission
- Query
- Observation
- Risk
- Action
BOCMS
Brand Operations Campaign Management System
Campaign management run as an operating system: lifecycle, workflow, control and reporting, from brief to performance.
Enterprise workbook specification
System architecture7 stages
- Campaign
- Activities
- Content
- Assets
- Approvals
- Publishing
- Performance
BOASMS
Brand Operations Asset & Subscription Management System
Subscriptions, vendors, renewals, invoices, budgets and digital assets, pulled out of scattered sheets and inboxes into one governed system.
Build in progress
System architecture7 stages
- Subscriptions
- Vendors
- Renewals
- Invoices
- Budgets
- Digital assets
- Governance
Also in place
- Website Governance·Built · Validated
- Marketing Operations·Coordinated
- Vendor Governance·Framework
- BMCC Charter·Framework
- SOP Library·Framework
Things I've built
Outside work, I build small products end to end, from a problem I had to a live app. They keep me close to how software actually gets made.
Finio
LivePersonal finance · web app
A local-first money dashboard: income, spending, budgets, goals, loans and net worth in one place, with data kept on the device.
- Budgets & goals
- Loans & EMIs
- Net worth
- Bank-statement import
Atlas
LiveFitness · offline-first PWA
A phone-first tracker for a body-recomposition plan: the day's checklist, meal plan, workout programme and weekly progress.
- Daily checklist
- Meal plan
- Workout programme
- Progress log
ContentHub
Demo on requestContent operations · SaaS
A content-operations dashboard for freelancers and agencies: scheduling, analytics, a content calendar, competitor tracking and an industry news feed.
- Post scheduling
- Analytics
- Competitor tracker
- Tiered plans
Project Ascend
Demo on requestHabits · gamified app
Turns everyday habits into an RPG: real actions become quests that earn XP and ranks. Sign-in with Google.
- Quests
- XP & ranks
- Google sign-in
Personal projects, not client work. Finio screens use its built-in sample data.
Capabilities
Strategy
- Digital Strategy
- Digital Transformation
- Market & competitor research
Platforms
- Digital Platforms
- Website Governance
- UX / information architecture
Transformation
- Business Process Improvement
- Governance & controls
- Marketing Operations
Technology
- Technology-Business Translation
- AI-Assisted Business Systems
- UAT & implementation coordination
Growth & Analytics
- SEO & Organic Growth
- Digital Commerce
- Data & Analytics
Brand & Communication
- Brand Strategy
- Corporate Communications
- Reputation / ORM
Experience
The role expanded with the problem.
I started in performance marketing in 2017, spent almost two years on digital and communications for a wellness institute, and joined Jindal Aluminium in 2022.
The questions people bring me have changed since then. They used to be about campaigns. Now they are more often about why a process keeps breaking, where the right data lives, or how a new tool will get used once it launches. Those are the problems I like most, and this site is mostly about them.
Zerozilla Technologies
Digital Marketing Executive · Oct 2017 – Oct 2020
Performance marketing, SEO, paid search and content across multiple client accounts. This is where I learned to measure things.
- Performance marketing
- SEO / SEM
- Content
Jindal Naturecure Institute
Digital Marketing & Corporate Communication · Oct 2020 – Jun 2022
Integrated content, digital marketing, analytics and communication across health and wellness initiatives, including website and SEO work.
- Website & SEO
- Analytics
- Digital marketing
- Communications
Jindal Aluminium Limited
Assistant Manager – Brand Marketing & Corporate Communications · Jun 2022 – Present
The remit widened from brand and communications into digital platforms, SEO, analytics, marketing operations, audit coordination, process improvement and technology-business initiatives across the group's entities.
- Digital platforms
- Governance
- Operations
- Process improvement
- AI-assisted systems
- Brand & reputation
How the role grew
Point of view
Most complexity is not a technology problem.
It is information, ownership and decisions that nobody has structured yet.
Governance makes systems durable
A process needs ownership, standards and a way to keep information current after launch. Without that, it drifts back into email and memory.
Translate both ways
Business teams and technology teams describe the same problem differently. Much of the value is in writing requirements both sides can act on.
Label the status honestly
A framework is not an implementation and a plan is not a result. Saying which is which keeps decisions sound, and keeps you credible.
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